Marketing & Advertising

At a trade fair every stand competes for the same thing: for somebody to stop. A looping video does not manage it; a queue of people waiting their turn for a headset does.

But novelty runs out fast. What sustains attention is having something to do: an objective, a mechanic, a scoreboard. In the University of Extremadura tour we placed questions through the spaces, a final score and a hidden mascot; in NeoCK an entire team works together inside a space mission to solve tasks side by side.

And a well-made experience does not end with the event: it adapts to computer, tablet or web and carries on working afterwards in the campaign, at the point of sale and on social.